Know Exactly How to Attract
Dream Couples & Convert Them Into Clients
Learn what messages resonate most with your ideal clients
Create a brand strategy to get more qualified inquiries right now
Apply innovative sales techniques based on buyer psychology to build value
Fill your calendar with couples who pay luxury prices you deserve
IDENTIFY
ATTRACT
CONNECT
BOOK
Everything You Need to Provide a Sales & Marketing
TRAINING
DONE-FOR-YOU SERVICES
TEMPLATES, GUIDES & TUTORIALS
luxury
Everything You Need to Provide a
sales & marketing
experience
+ Ideal client avatar
+ Brand strategy
+ Positioning report
+ Content creation
+ Social media, website & portfolio reviews
+ Sales process, hashtag, pricing & package audits
+ Brand voice & personality
+ Social media prompts
+ Referral strategy and networking
+ Website add-on page templates
+ Custom proposal template
+ Gifting guides
+ Inquiry & email templates
+ Discovery call questions
+ Competitive advantage formulas
+ Social media video editing guides
+ Submission recommendations
+ Social media SEO
+ And 20+ more
Sales & Marketing
Develop a brand strategy to
Attract The Clients You Want
no matter what the market is doing
I’ve booked $55,000 in new business. I’m freaking out right now, because I doubled my previous prices and love all these clients.
You can't build a business waiting for the economy to turn around.
Is over
The 2022
Wedding Boom
A mastermind that:
We’re diving deep on two things: 1) Attracting more ideal clients, and 2) Booking them at high(er) prices. That’s it. No mindset. No general business. No creative conversations. No nonsense. Just the most effective marketing and sales advice in the industry.
LASER-FOCUSED CURRICULUM
Learn directly from Persephone and Sam twice a month on specific topics like: Brand strategy, social media, building value, brand awareness, and selling your services to luxury buyers. No fluff. Only practical, expert direction you can apply immediately after each session.
MONTHLY MINI-MASTERCLASSES
Stop guessing how to create important marketing and sales assets. Let experts do it for you! Throughout the year you’ll receive a smattering of reports, content and collateral created exclusively for you and your business - so you know you’re putting magnetic material to attract ideal clients.
“DONE-FOR-YOU” SERVICES
During the mastermind you’ll get a comprehensive evaluation of your current marketing and sales approaches. We’ll tear apart your social media, website, sales process, proposal, and packages and pricing…and then build it back up with you. You’ll leave knowing everything in your brand is on point.
EXPERT AUDITS AND REVIEWS
Get access to helpful tutorials like how to pick images for ideal clients, what to post on social media, and how to overcome objections. You also get webpage templates for custom proposals, referral partners, and inquiry responses - all with directions on how to fill them in with compelling copy.
TEMPLATES AND GUIDES
The higher you go with your business the more individual attention you need to make improvements. Yes, all the information, audits, “done-for-yous” and templates/guides help tremendously. And you also get an hour of 1:1 time with each Persephone and Sam to hone in on what you need for your business to reach your goals ($1,200 value).
1:1 sessions
with Persephone & Sam
Sam took the time to understand our business to provide the best possible advice for us. He genuinely cares about our success. Since we’ve implemented his suggestions our conversion rate and our confidence have increased substantially.
“Sam always offers a fresh perspective with actionable strategies and practices that you can implement immediately.”
• Personalized upgrade of your brand
and sales strategy for your perfect buyer
• Practical how-tos with “done-for-you” services and comprehensive marketing and sales audits
• Feel confident you’re making smart moves to attract and book ideal clients
What this IS
• Cookie-cutter formula or approach that worked for our individual businesses
• General presentations on generic topics you could get at a free webinar or conference
• Hope the market and economy will change for sooner rather than later
What this ISN’T
Stop waiting for the economy to improve. Create your own success by doing the right things in the right areas to get more of the right clients in 2023.
HOPE IS NOT A STRATEGY
Every great champion as a coach or mentor. If you don’t have one, it’s hard to reach your full potential. We know. We work with some of the best in the business.
EVEN THE BEST ASK FOR HELP
Bootstrapping might work when you start your business, but it fails as a long-term strategy. Stop tripping over dimes to pick up pennies, and bring in experts when it matters most.
STOP DIYING IT
You’re not fooling anyone by trying to fake it till you make it. Raise your hand, ask for help, and let people who know the path show you the way.
BREAK FREE FROM IMPOSTER SYNDROME
Contrary to popular belief, you can achieve success without being on the “it” planners’ preferred vendor list. Start relying on your own efforts instead of the whims of others.
TAKE BACK CONTROL
Are You Ready? Is Now the Right Time?
Yes! Absolutely
Join the Social & Sway Mastermind
Step One
Step two
Step three
Step four
Step five
Attend 2x/monthly (mini) masterclasses
Implement brand strategy and audit recommendations
Activate new content and collateral
Tap into 1:1 support from Persephone and Sam
Couples You Love
Ready to Draw in
everything you need to
You're Only One
Step Away
Exciting News!
You Can Do This!
Social & Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60 day satisfaction Guarantee
Social and Sway is a Comprehensive Upgrade For Your
2x monthly mini-masterclasses
In-depth Q&A sessions
1:1 sessions with Persephone & Sam
Brand strategy + messaging
Ideal client avatar psychographics
Social media content strategy
Marketing and sales process audits
Templates, guide and tutorial library
Freebie blog posts + social prompts
Package and pricing review
THIS IS not just a mastermind
It’s an Opportunity to Upgrade Your
Honestly thrilled. I really appreciate The Media Socialites' attention to detail, and just love love love what they have come up with.
🦋 Stop wondering what to post on social media
🦋 Stop filling your website with the same content as your competitors
🦋 Stop scaring away potential clients with your inquiry responses and discovery calls
🦋 Stop boring would-be buyers with pricing guides and generic proposals
🦋 Stop getting ghosted when you’re trying to close the deal
MARKETING & SALES PLANS
DESIGNED AROUND YOUR DREAM CLIENTS
Social & Sway
Get All the Direction You Need to
IDENTIFY
ATTRACT
CONNECT
BOOK
Fill Your Calendar with Top Dollar Clients
confidently
I wasn’t always a sales expert in the wedding industry. When I started selling directly to couples in 2006, I thought I could find success with my natural ability, charisma, and professional network. It worked for a few years…but then I started to plateau. I got stuck.
To reach the next level I had to learn what nobody was teaching at the time:
The science behind how humans make decisions.
Over the past decade, I’ve immersed myself in buyer psychology and applied behavioral economics to design a sales process that sells at the highest levels. I’ve coached 1:1 hundreds of wedding professionals in all fields over the past 6+ years, including some of the most recognized names in the industry.
I’ve discovered two big obstacles on your way to the next level: 1) Getting enough qualified inquiries, and 2) Booking luxury couples at higher price points.
That’s why Persephone and I teamed up to create Social & Sway mastermind. It’s the perfect solution for the biggest marketing and sales problems you face. No fluff. No generic business advice. Only practical methods to book better clients based on brain science.
Did you feel born to do what you love? I know I did.
I was one of those lucky ones who knew exactly what I wanted to do straight out of college.
I got my dream job working for Wedding Wire in bridal fashion, and five short years later made it to VP of Biz Dev. At night I dreamed of what the next trend would be, and during the day created content to bring it to life.
My days were filled talking with wedding business owners, and they all had the same problem:
Picking content that showcases the best of what you do - with a little cool factor.
I decided to open up my own shop, The Media Socialites. For the past four years we’ve told your brand’s story with style and swagger, so you build demand with the big spenders.
Now I’m ready to spill the tea on how to make it happen for you and your business!
Hi Friend!
? Worrying if the economy will turn around soon
? Inquiries will start to pick up
? Faking it till you make it
? Using trial and error to find your way
? Making mistakes as a way to learn
? Feeling like an imposter
? Getting stuck on what to share on Instagram
? Waiting to get on the “who’s who” list before you make it big
Aren't you tired of...
Aren't you tired of...
I cannot express how thankful I am for The Media Socialites and team on all their hard work. I got my wish of taking our social media to the next level and I'm excited to continue growing with you!
You Can Do This!
Social & Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60 day satisfaction Guarantee
Frequently asked questions
You’re ready when you a) need more qualified inquiries, and b) want to charge more for your services. If you’re wondering if others in the program are more successful, bigger, or more experienced than you…maybe. But it doesn’t make a difference for your business. The only thing that matters is everyone who's in the mastermind is there for two reasons: Attract better couples and book them at higher prices.
Yes.
Any. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We’ve helped them all - and we can help you too.
12 months. We require a full commitment because the content, audits and “done-for-yous” build on each other, which is part of the reason why it’s so effective.
$595/month
Persephone and Sam. We think you want our insights and expertise, not a guest speaker’s.
Know your ideal client, photo and video selection, content creation, referrals from clients and vendors, brand awareness, website, inquiries, discovery calls, custom proposals, closing the deal, pricing and packages, and upselling.
12, one for each month.
Social media, website, inquiry/correspondence, proposal/pricing guide, pricing and packages.
Nearly two dozen.
Yes. We’re also giving you Sam’s entire library of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners.
Only 3-4 hours of structured training each month. Plus, a few hours over the year to get information we need for “done-for-you” services. And, of course, whatever you want to devote to making the improvements in your marketing and sales collateral/content/skills. Basically, HUGE ROI for your time.
Yes. We will post in a video library you’ll have access to forever.
Congratulations. You can save years of wasted time, because this mastermind is a shortcut to success with affluent buyers. Luxury brands are created, not born. We’ll show you how to build an online presence, content, collateral and buying experience all worthy of a luxury brand.
Social & Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-for-yous and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.
We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, Pinterest, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you’re competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.
Social & Sway Mastermind is perfect for you, because we’ll show you how to stay in control of your own destiny by creating massive desire for your services. Also, you’ll find considerable material directed at selling to different buyers in the decision-making group, which planners deal with more than any other vendor type.
Social & Sway Mastermind is an incredible complement to the work they’re already doing. You’ll learn how to support your current marketing work with an even deeper dive into your ideal client, what triggers them, and how to create content from every direction. Most importantly, you’ll learn how to book all the ideal clients hitting your inbox and dropping into your DMs!
Zoom. And we’ll have a private FB community for questions and peer-to-peer connections between mini-masterclasses.
Each person gets one 60-minute 1:1 with Persephone and one 60-minute 1:1 with Sam. You’ll also go through a brand excavation with a strategist from Sam’s team. And each audit and review you receive will be directed specifically to your business with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Social & Sway Mastermind.