It's hard to book clients right now. Especially at higher price points. With so much competition. And couples taking longer to decide.
You can keep doing the same things - and get the same results.
Or you can change it up. Go in a different direction. Follow a better path. Use more effective tools. Learn from a more experienced, successful guide to get where you want to go.
Attract & convert luxury clients
Stuck at current prices?
with proven approaches
A complete program to Take your business to the Next Level
Attract more ideal clients with target messaging based on buyer desires
Charge more with proven conversion approaches based on buyer psychology
Create a client journey couples can't stop talking about to their friends
Map out 2024 with a plan focused on the critical path to success
marketing
Sales
Services
Strategy
Everything You Need to
Luxury Clients
TRAINING
DONE-FOR-YOU SERVICES
TEMPLATES, GUIDES & TUTORIALS
Everything You Need to
Luxury Clients
+ Ideal client avatar with psychographics
+ Buyer type report with recs
+ Marketing message strategy
+ Image selection recommendations
+ Website & portfolio reviews
+ Inquiry, pricing & package audits
+ Custom proposal template with copy
+ Brand voice & personality
+ Referral strategy and networking
+ Website add-on page templates
+ Gifting guides
+ Inquiry & email templates
+ Discovery call questions
+ Competitive advantage formulas
+ Image selection guide
+ Buyer type cheat sheet
+ Revenue forecast and budget
+ Grooming and attire guidelines
+ Communication etiquette
VIP Opportunity
Immediate access to entire masterclass library for sales & marketing tutorials
Early-bird window for 1:1 session with Sam
Additional copywriting for one piece of sales collateral ($1,000 value)
Quarterly bonus workshop exclusively for VIP masterminders
10% off Shift Retreat in Costa Rica ($750 value)
Lifetime 10% discount on future coaching, copywriting, retreat, and website services
available through Thursday, Feb. 1 at midnight
VIP Opportunity
Develop a business strategy to
Raise Your Prices
no matter what the market is doing
I've really enjoyed Sam's insights during this program. I know that's generic but I don't feel like I need to second guess his advice or research further as I have with other educational programs in the past. If Sam says do it, just do it.
Get the push you need from experts who know the luxury market inside and out.
Reach your full potential
2024 is the year to
A mastermind that:
We’re diving deep on three things: 1) Attracting more ideal clients, 2) Booking them at high(er) prices, and 3) Creating exceptional client experiences. That’s it. No mindset. No creative conversations. No nonsense. Just the most effective marketing and sales advice in the industry.
LASER-FOCUSED CURRICULUM
Learn directly from Sam twice a month on specific topics like: Brand strategy, referrals, website, prequalifying inquiries, discovery calls, closing techniques, upselling, client communication - all for the luxury market. No fluff. Only practical, expert direction you can apply right away.
MONTHLY MINI-MASTERCLASSES
Stop guessing how to create important marketing and sales assets. Let experts do it for you! Throughout the year you’ll receive a reports, content and collateral created exclusively for you and your business - so you know you’re putting out magnetic material to attract ideal couples and convert them into clients.
“DONE-FOR-YOU” SERVICES
During the mastermind you’ll get a comprehensive evaluation of your current marketing and sales approaches. We’ll tear apart your website, sales process, proposal, and packages and pricing…and then build it back up with you. You’ll leave knowing everything in your business is on point.
EXPERT AUDITS AND REVIEWS
Get access to helpful tutorials like how to pick images for ideal clients, discovery call scripts, and how to overcome objections. You also get webpage templates for custom proposals, referral partners, and inquiry responses - all with directions on how to fill them in with compelling copy.
TEMPLATES AND GUIDES
The higher you go with your business the more individual attention you need to make improvements. Yes, all the information, audits, “done-for-yous,” and templates/guides help tremendously. And you also get an hour of 1:1 time with Sam to talk shop about what you need for your business to reach your goals ($1,000 value).
1:1 session
with Sam
“This was a great deep dive into all things marketing and selling. No fluff. Sometimes it felt like drinking out of a fire hose, but I’m so grateful to have all this information and implement it in my business.”
Sam took the time to understand our business to provide the best possible advice for us. He genuinely cares about our success. Since we’ve implemented his suggestions our conversion rate and our confidence have increased substantially.
“Sam always offers a fresh perspective with actionable strategies and practices that you can implement immediately.”
• Personalized upgrade of your brand
and sales strategy for your perfect buyer
• Practical how-tos with “done-for-you” services and comprehensive marketing and sales audits
• Confidence you're cutting through the overwhelming - and sometimes bad - advice in the industry
What this IS
• Cookie-cutter formula or advice based solely on what worked for our business
• General presentations on generic topics you could get at a free webinar or conference
• Collection of guest speakers coming in to teach on a variety of topics that hit or miss what you need
What this ISN’T
Stop waiting for "the market" to improve. Create your own success by doing the right things in the right areas to get more of the right clients in 2024.
HOPE IS NOT A STRATEGY
Every great champion as a coach or mentor. If you don’t have one, it’s hard to reach your full potential. We know. We work with some of the best in the business.
EVEN THE BEST ASK FOR HELP
DIYing it might work when you start your business, but it fails as a long-term strategy. Take your company to a place you didn't think possible - without all the trial and error - following expert advice.
STOP DIYING IT
You’re not fooling anyone by trying to fake it till you make it. Raise your hand, ask for help, and let people who know the path show you the way.
BREAK FREE FROM IMPOSTER SYNDROME
Contrary to popular belief, you can achieve success without being on the “it” planners’ preferred vendor list. Start relying on your own efforts instead of the whims of others.
TAKE BACK CONTROL
Are You Ready? Is Now the Right Time?
Yes! Absolutely
Join the Sway Mastermind with other like-minded wedding pros looking to uplevel
Step One
Step two
Step three
Step four
Step five
Watch pre-recorded masterclasses on advanced marketing and sales techniques
Attend the 2x/monthly group sessions on marketing, sales, and client experience
Implement brand strategy and audit recommendations during regular co-working sessions
Tap into 1:1 support from Sam to create a business strategy for long-term success
We'll Show You Exactly
binging the podcast, but don't know what's next?
What & How To
ATTRACT & BOOK MORE IDEAL CLIENTS
everything you need to
You're Only One
Step Away
Exciting News!
You Can Do This!
Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60-day satisfaction Guarantee
Sway Mastermind is a Comprehensive Upgrade for Your
2x monthly mini-masterclasses
In-depth Q&A sessions
1:1 session with Sam
Brand strategy + messaging
Ideal client avatar psychographics
Lifetime access to masterclasses
Marketing and sales process audits
Templates, guide and tutorial library
Custom proposal with copywriting
Package and pricing review
THIS IS not just another course
It’s an Opportunity to Upgrade Your
I learned a ton about how to target my ideal buyers through website and social media marketing as well as, the power of the discovery call and a well done proposal. I also started selling higher priced packages. The program has been very insightful!
Stop wondering how to stand out in a crowded market
Stop filling your website with the same content as your competitors
Stop scaring away potential clients with awful inquiry responses and discovery calls
Stop boring would-be buyers with pricing guides and generic proposals
Stop getting ghosted when you’re trying to close the deal
MARKETING & SALES PLANS
DESIGNED AROUND YOUR DREAM CLIENTS
Sway Mastermind
Get All the Direction You Need
to Fill your calendar
with top-dollar clients
marketing
sales
services
strategy
confidently
I wasn’t always a sales expert in the wedding industry. When I started selling directly to couples in 2006, I thought I could find success with my natural ability, charisma, and professional network. It worked for a few years…but then I started to plateau. I got stuck.
To reach the next level I had to learn what nobody was teaching at the time:
The science behind how humans make decisions.
Over the past decade, I’ve immersed myself in buyer psychology and applied behavioral economics to design a sales process that sells at the highest levels. I’ve coached 1:1 hundreds of wedding professionals in all fields over the past 7+ years, including some of the most recognized names in the industry.
I’ve discovered three big obstacles on your way to the next level: 1) Getting enough qualified inquiries, 2) Booking luxury couples at higher price points, and 3) Providing exceptional services worthy of word-of-mouth referrals.
That’s why I created Sway Mastermind. It’s the perfect solution for the biggest marketing and sales problems you face. No fluff. No creative discussions. Only practical methods to book better clients based on brain science.
+ Worrying if the market will pick up soon?
+ Wondering where are the good inquiries?
+ Faking it till you make it?
+ Relying on planners for referrals?
+ Feeling stuck and needing expertise?
+ Using trial and error to find your way?
+ Waiting to get on the “who’s who” list before you make it big?
Aren't you tired of...
Aren't you tired of...
10/10… I would love to continue learning the sales part. The inquiry and sales templates were incredible. Thanks Sam for all the great sales info, I really took away a ton!
You Can Do This!
Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.
A satisfaction guarantee.
If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment.
We know you can do this with our guidance and support!
60-day satisfaction Guarantee
Frequently asked questions
You’re ready when you a) need more qualified inquiries, and b) want to charge more for your services. If you’re wondering if others in the program are more successful, bigger, or more experienced than you…maybe. But it doesn’t make a difference for your business. The only thing that matters is everyone who's in the mastermind is there for three reasons: Attract better couples, book them at higher prices, and provide an extraordinary client experience.
Yes.
Any. All. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We’ve helped them all - and we can help you too.
12 months. We require a full commitment because the content, audits and “done-for-yous” build on each other, which is part of the reason why it’s so effective.
$595/month.
Sam. We think you want our insights and expertise, not a roster of guest speakers.
Know your ideal client, buyer types, messaging and buyer motivations, referrals, image selection, website, selling styles, building value, pricing and package design, custom proposals, discovery calls, closing techniques, negotiations, upselling, surprises and delights, communication etiquette, personal brand, client management, and more.
12, one for each month.
Portfolio, website, inquiry correspondence, proposal/pricing guide, pricing and packages.
Nearly two dozen.
Yes. We’re also giving you Ideaction’s entire library of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners.
Only 3-4 hours of structured training each month. Plus, a few hours over the year to get information we need for “done-for-you” services. And, of course, whatever you want to devote to making the improvements in your marketing and sales collateral/content/skills. Basically, HUGE ROI for your time.
Yes. We will post in a video library you’ll have access to forever.
Congratulations. You can save years of wasted time, because this mastermind is a shortcut to success with affluent buyers. Luxury brands are created, not born. We’ll show you how to build an online presence, collateral, buying experience, and client journey all worthy of a luxury brand.
Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-for-yous and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.
We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, Pinterest, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you’re competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.
Sway Mastermind is perfect for you, because we’ll show you how to stay in control of your own destiny by creating massive desire for your services. Also, you’ll find considerable material directed at selling to different buyers in the decision-making group, which planners deal with more than any other vendor type.
Sway Mastermind is an incredible complement to work we've already done for you, especially if we've done your website at some point. You’ll get an even deeper dive into your ideal client, what triggers them, and how to book them with advanced sales techniques not taught anywhere else.
Zoom. And we have a private online community for questions and peer-to-peer connections between group sessions.
Each person gets one 60-minute 1:1 with Sam. You’ll also go through a brand excavation with a strategist from Sam’s team. And each audit and review you receive will be directed specifically to your business with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Sway Mastermind.